4 ways to demonstrate PR ROI

Public relations is maturing into its own recognized discipline, with more formal education programs, professional associations and development opportunities. Organizations are coming around as well. PR pros are showing up more and more at the senior leadership table, able to contribute to the decision making and priority setting of the company. All good things.

But the big question mark that hangs over our heads is: how do you measure your effectiveness? Continue reading 4 ways to demonstrate PR ROI

Bad bloggers don’t die, they multiply!

As a reader, I have definite opinions about what makes a good blog great, and what makes a bad blog horrible. It’s not scientific by any stretch. It’s actually quite intuitive and visceral. It’s a deep, gut reaction from the moment the link turns purple. It has nothing to do with whether a blogger has a huge audience or not. It has everything to do with the quality of the content. This applies equally to personal and professional blogs.

Now, I’m relatively new to this blogging business, but even I, with my limited exposure and experience, have spotted some examples of absolutely atrocious posts that have to be called out. What’s so upsetting is that they have seemingly ignored some of the most basic blogging advice available. Far more established bloggers than me have addressed this topic, and yet, against all logic, these ‘writers’ continue to pollute my screen with their senseless syllables.

In no particular order, here are some of my biggest pet peeves: Continue reading Bad bloggers don’t die, they multiply!