A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.

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Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250

4 things I’ve learned from my first 100 Twitter followers

It’s been a grand total of three weeks since I took my first deep dive into social media, Twitter specifically, with any sort of concerted effort. Not long enough to pretend I know it all, but enough time to say that I’ve learned a few things that are worth sharing. Continue reading 4 things I’ve learned from my first 100 Twitter followers