#HashtagTuesday: Episode 2

As part of a new series of blog posts, I’m taking a closer look at recently trending hashtags on Twitter in an effort to better understand what goes viral, what it says about the Twitterverse, and how professional communicators can apply what we’ve learned. Continue reading #HashtagTuesday: Episode 2

#HashtagTuesday: Episode 1

I’m going to try something a little different this week and take a closer look at one of Twitter’s most useful and ubiquitous features, the hashtag. Specifically, I’m going to do a deep dive into one of the day’s trending hashtags to gain a better understanding of what goes viral, what it says about Twitter users as a community, and how professional communicators can apply what we’ve learned. Continue reading #HashtagTuesday: Episode 1

What price dignity? The case of Kellyanne Conway

Kellyanne Conway has been thrust into the spotlight during this seemingly endless presidential campaign cycle. Less for her adroit media skills, and more for who she currently represents, the increasingly unshackled Donald J Trump, Republican candidate for President of the United States of America.

Continue reading What price dignity? The case of Kellyanne Conway

5 tips for Twitter chat success

Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed. Continue reading 5 tips for Twitter chat success

1,000 followers and counting!

It happened! Since the end of May, I have been on a quest to attract 1,000 followers on my Twitter account before the end of the year. Now, I know that is not the loftiest, nor the most valid, goal I could be striving towards, but for someone who is still quite green in this social-media-for-personal-brand experience, it seemed like a good place to start. After all, what good is producing great content if no one is listening? Continue reading 1,000 followers and counting!

A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.

mapexpo.com.au

Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250