The slow demise of paper.li

There was a time, in the not-so-distant past, when paper.li was a powerful tool for those with interests and hobbies to aggregate pertinent news and social media musings from thousands of sources into a neat, tidy, and branded online newspaper. It was great! The options were plentiful, the integration with other distribution channels was seamless, and most of the content was relevant. Continue reading The slow demise of paper.li

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Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

Taking the gloves off: how to defuse a war of words

Alright, so I’m a bit off schedule this week as it was a long weekend here in Canada, and I just could not bring myself to post a half-hearted blog that would essentially be filler. So, without further ado, let’s get rolling on this week’s topic …

In public or in the boardroom, between the clearly marked borders of unethical decision making, workplace bullying, harassment, and generally not being a good person, is a blurry middle ground that many have found themselves trapped in. It was a fleeting mistake; a trivial matter that escalated out of control; a heated argument that reflects poorly on everyone involved. For simplicity’s sake, let’s call it “Unprofessional Conduct”. Continue reading Taking the gloves off: how to defuse a war of words

In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250

The road to success is paved with templates

Now that you’ve completed your strategic communications audit, you’ve likely discovered a few deficiencies that you’re in the process of figuring out how to handle.

One of the possible culprits is your brand’s consistency – or its inconsistency, to be more accurate. The look and feel of your organization does not begin and end with its public facing materials. For your brand to truly grow and flourish, it must be lived throughout the organization, in every conceivable incarnation, including your internal documents. Continue reading The road to success is paved with templates

4 things I’ve learned from my first 100 Twitter followers

It’s been a grand total of three weeks since I took my first deep dive into social media, Twitter specifically, with any sort of concerted effort. Not long enough to pretend I know it all, but enough time to say that I’ve learned a few things that are worth sharing. Continue reading 4 things I’ve learned from my first 100 Twitter followers

5 point check-up for your communications

UPDATE: This article is now also available as a Slideshare!

I was driving to my local mechanic to address an unwanted clink (or was it a clunk?) that was beyond my expertise. I know the basics of taking care of my car, but I was without the necessary diagnostic tools to figure what the problem was, let alone the remedy.

So I pulled into the shop and then it hit me. Perhaps this is why so many struggle with their messaging, stakeholder relations, and sales targets. They never bring their comms in for regular maintenance.

The single best tool for figuring out how to fine-tune your messaging is the Communications Audit. With it, you take stock of your tactics, channel selection and evaluate their results so that you have a complete understanding of whether or not you are being successful. Too many businesses rely on their standard marketing metrics and never take the time to optimize their comms.

So whether it is a DIY project, or you bring in an outside perspective, here’s a 5 point check-up for your comms engine. Continue reading 5 point check-up for your communications