The clickbait resistance begins today

OR – Jaw dropping clickbait facts that will shock you!

Whether it was the US election results, the death of Fidel Castro, or the imminent release of Rogue One, rebellion has been on my mind lately. And it got me thinking, what is there about communications that needs a revolution? Well, with the pervasiveness of fake news in a post-truth world, maybe the first battlefront needs to be the information we consume. Continue reading The clickbait resistance begins today

5 tips for Twitter chat success

Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed. Continue reading 5 tips for Twitter chat success

10 quotable quotes on communication

We don’t often connect Albert Einstein [pictured above] with insights about communications, but as one of the most brilliant minds in the last century, I think it’s fair that we at least hear him out. I often draw on minds greater than my own to help me get a point across, for if there is one truism in this world, it’s that it has all been said and done before.

So, whether you’re looking for guidance, inspiration or validation, quotes from notable communicators can be just the thing to remind you why you got into public relations and communications in the first place. Continue reading 10 quotable quotes on communication

1,000 followers and counting!

It happened! Since the end of May, I have been on a quest to attract 1,000 followers on my Twitter account before the end of the year. Now, I know that is not the loftiest, nor the most valid, goal I could be striving towards, but for someone who is still quite green in this social-media-for-personal-brand experience, it seemed like a good place to start. After all, what good is producing great content if no one is listening? Continue reading 1,000 followers and counting!

Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

Taking the gloves off: how to defuse a war of words

Alright, so I’m a bit off schedule this week as it was a long weekend here in Canada, and I just could not bring myself to post a half-hearted blog that would essentially be filler. So, without further ado, let’s get rolling on this week’s topic …

In public or in the boardroom, between the clearly marked borders of unethical decision making, workplace bullying, harassment, and generally not being a good person, is a blurry middle ground that many have found themselves trapped in. It was a fleeting mistake; a trivial matter that escalated out of control; a heated argument that reflects poorly on everyone involved. For simplicity’s sake, let’s call it “Unprofessional Conduct”. Continue reading Taking the gloves off: how to defuse a war of words

In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250