As part of a new series of blog posts, I’m taking a closer look at recently trending hashtags on Twitter in an effort to better understand what goes viral, what it says about the Twitterverse, and how professional communicators can apply what we’ve learned. Continue reading #HashtagTuesday: Episode 2
I’m going to try something a little different this week and take a closer look at one of Twitter’s most useful and ubiquitous features, the hashtag. Specifically, I’m going to do a deep dive into one of the day’s trending hashtags to gain a better understanding of what goes viral, what it says about Twitter users as a community, and how professional communicators can apply what we’ve learned. Continue reading #HashtagTuesday: Episode 1
Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed. Continue reading 5 tips for Twitter chat success
There was a time, in the not-so-distant past, when paper.li was a powerful tool for those with interests and hobbies to aggregate pertinent news and social media musings from thousands of sources into a neat, tidy, and branded online newspaper. It was great! The options were plentiful, the integration with other distribution channels was seamless, and most of the content was relevant. Continue reading The slow demise of paper.li
It happened! Since the end of May, I have been on a quest to attract 1,000 followers on my Twitter account before the end of the year. Now, I know that is not the loftiest, nor the most valid, goal I could be striving towards, but for someone who is still quite green in this social-media-for-personal-brand experience, it seemed like a good place to start. After all, what good is producing great content if no one is listening? Continue reading 1,000 followers and counting!
For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.
Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.
In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.
It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.
In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…
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