4 ways to demonstrate PR ROI

Public relations is maturing into its own recognized discipline, with more formal education programs, professional associations and development opportunities. Organizations are coming around as well. PR pros are showing up more and more at the senior leadership table, able to contribute to the decision making and priority setting of the company. All good things.

But the big question mark that hangs over our heads is: how do you measure your effectiveness? Continue reading 4 ways to demonstrate PR ROI

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10 quotable quotes on communication

We don’t often connect Albert Einstein [pictured above] with insights about communications, but as one of the most brilliant minds in the last century, I think it’s fair that we at least hear him out. I often draw on minds greater than my own to help me get a point across, for if there is one truism in this world, it’s that it has all been said and done before.

So, whether you’re looking for guidance, inspiration or validation, quotes from notable communicators can be just the thing to remind you why you got into public relations and communications in the first place. Continue reading 10 quotable quotes on communication

Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

Crush your next media event

Nowhere does the modern tactics of social media smash against the solid rocks of traditional public relations strategies like the media event. Beyond the logistics of the event itself, I’m going to assume that you have a few of the basics covered: Continue reading Crush your next media event

3 types of PR pros: What’s your sign?

People have been trying to figure out other people for millennia. Some attribute your personality traits to the year you were born [see: Chinese zodiac], the day you were born [see: Western astrology], or right down to the minute you were born [see: Hindu astrology]. In any of these examples, it seems to have nothing to do with your upbringing or cultural influences. It has all been pre-ordained.

I don’t believe that we have a specific destiny, but without getting too metaphysical, I think we can work backwards a bit from your chosen profession to determine what sort of person you are. Continue reading 3 types of PR pros: What’s your sign?

3 TED Talks on communications that everyone should watch

Few things get your mind turning like a well crafted TED Talk. They are truly ideas worth spreading. This short collection represents some of the best marketing-related ideas from the past few years that are being felt in the marketplace today. Take a few minutes over the next week to watch and absorb these short presentations and get inspired before your next big communications project. Continue reading 3 TED Talks on communications that everyone should watch

The road to success is paved with templates

Now that you’ve completed your strategic communications audit, you’ve likely discovered a few deficiencies that you’re in the process of figuring out how to handle.

One of the possible culprits is your brand’s consistency – or its inconsistency, to be more accurate. The look and feel of your organization does not begin and end with its public facing materials. For your brand to truly grow and flourish, it must be lived throughout the organization, in every conceivable incarnation, including your internal documents. Continue reading The road to success is paved with templates