The clickbait resistance begins today

OR – Jaw dropping clickbait facts that will shock you!

Whether it was the US election results, the death of Fidel Castro, or the imminent release of Rogue One, rebellion has been on my mind lately. And it got me thinking, what is there about communications that needs a revolution? Well, with the pervasiveness of fake news in a post-truth world, maybe the first battlefront needs to be the information we consume. Continue reading The clickbait resistance begins today

4 ways to demonstrate PR ROI

Public relations is maturing into its own recognized discipline, with more formal education programs, professional associations and development opportunities. Organizations are coming around as well. PR pros are showing up more and more at the senior leadership table, able to contribute to the decision making and priority setting of the company. All good things.

But the big question mark that hangs over our heads is: how do you measure your effectiveness? Continue reading 4 ways to demonstrate PR ROI

3 communications lessons learned from Trump’s campaign

Wow. We woke up in a new world this morning. I know that I’m still the same person, and yet everything has changed. Plus, I have this big serving of crow that I need to eat for breakfast.

Trump surprised me. He surprised the media, surprised the pundits, surprised the pollsters and surprised the world as he emerged victorious at the ballot box. How did he do it? How did he cruise under the radar of the mainstream for so long and beat a system that was supposed to be rigged against him? Continue reading 3 communications lessons learned from Trump’s campaign

What price dignity? The case of Kellyanne Conway

Kellyanne Conway has been thrust into the spotlight during this seemingly endless presidential campaign cycle. Less for her adroit media skills, and more for who she currently represents, the increasingly unshackled Donald J Trump, Republican candidate for President of the United States of America.

Continue reading What price dignity? The case of Kellyanne Conway

Taking the gloves off: how to defuse a war of words

Alright, so I’m a bit off schedule this week as it was a long weekend here in Canada, and I just could not bring myself to post a half-hearted blog that would essentially be filler. So, without further ado, let’s get rolling on this week’s topic …

In public or in the boardroom, between the clearly marked borders of unethical decision making, workplace bullying, harassment, and generally not being a good person, is a blurry middle ground that many have found themselves trapped in. It was a fleeting mistake; a trivial matter that escalated out of control; a heated argument that reflects poorly on everyone involved. For simplicity’s sake, let’s call it “Unprofessional Conduct”. Continue reading Taking the gloves off: how to defuse a war of words

Crush your next media event

Nowhere does the modern tactics of social media smash against the solid rocks of traditional public relations strategies like the media event. Beyond the logistics of the event itself, I’m going to assume that you have a few of the basics covered: Continue reading Crush your next media event