The clickbait resistance begins today

OR – Jaw dropping clickbait facts that will shock you!

Whether it was the US election results, the death of Fidel Castro, or the imminent release of Rogue One, rebellion has been on my mind lately. And it got me thinking, what is there about communications that needs a revolution? Well, with the pervasiveness of fake news in a post-truth world, maybe the first battlefront needs to be the information we consume. Continue reading The clickbait resistance begins today

5 tips for Twitter chat success

Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed. Continue reading 5 tips for Twitter chat success

A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.

mapexpo.com.au

Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250

3 TED Talks on communications that everyone should watch

Few things get your mind turning like a well crafted TED Talk. They are truly ideas worth spreading. This short collection represents some of the best marketing-related ideas from the past few years that are being felt in the marketplace today. Take a few minutes over the next week to watch and absorb these short presentations and get inspired before your next big communications project. Continue reading 3 TED Talks on communications that everyone should watch