A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.


Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250

3 Twitter experiments to grow your followers

I’ve hit another critical milestone this week, reaching over 500 Twitter followers in just over a month’s time. I’m tracking well ahead of my projected timeline, attempting to reach 1,000 followers by the end of December 2015.

In the beginning, the growth was exponential, and I thought that I might really overachieve on my target, but recently that growth has leveled off a bit. Now is a good time to take stock in my progress and make some revisions for the way forward. When I reached 100 followers I did a quick recap of that experience, and I think another batch of learnings is in order. Continue reading 3 Twitter experiments to grow your followers

4 steps to make the most of your LinkedIn profile

UPDATE: This article is now also available as a Slideshare!

Whether you’re looking to land your first job, a new job, or start a new business, LinkedIn is the place to be to establish your professional digital presence. It is the leading social media platform to connect with your colleagues, showcase your work experience and accomplishments, learn from prominent influencers in your industry, and publish your own updates and long-form posts to raise your profile.

Many know the basics of setting up their social media profiles, but here are a few lesser known tidbits that could help you reach your goals or put you over the top: Continue reading 4 steps to make the most of your LinkedIn profile

4 things I’ve learned from my first 100 Twitter followers

It’s been a grand total of three weeks since I took my first deep dive into social media, Twitter specifically, with any sort of concerted effort. Not long enough to pretend I know it all, but enough time to say that I’ve learned a few things that are worth sharing. Continue reading 4 things I’ve learned from my first 100 Twitter followers