4 ways to demonstrate PR ROI

Public relations is maturing into its own recognized discipline, with more formal education programs, professional associations and development opportunities. Organizations are coming around as well. PR pros are showing up more and more at the senior leadership table, able to contribute to the decision making and priority setting of the company. All good things.

But the big question mark that hangs over our heads is: how do you measure your effectiveness? Continue reading 4 ways to demonstrate PR ROI

Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide