3 communications lessons learned from Trump’s campaign

Wow. We woke up in a new world this morning. I know that I’m still the same person, and yet everything has changed. Plus, I have this big serving of crow that I need to eat for breakfast.

Trump surprised me. He surprised the media, surprised the pundits, surprised the pollsters and surprised the world as he emerged victorious at the ballot box. How did he do it? How did he cruise under the radar of the mainstream for so long and beat a system that was supposed to be rigged against him? Continue reading 3 communications lessons learned from Trump’s campaign

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Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

Crush your next media event

Nowhere does the modern tactics of social media smash against the solid rocks of traditional public relations strategies like the media event. Beyond the logistics of the event itself, I’m going to assume that you have a few of the basics covered: Continue reading Crush your next media event