The clickbait resistance begins today

OR – Jaw dropping clickbait facts that will shock you!

Whether it was the US election results, the death of Fidel Castro, or the imminent release of Rogue One, rebellion has been on my mind lately. And it got me thinking, what is there about communications that needs a revolution? Well, with the pervasiveness of fake news in a post-truth world, maybe the first battlefront needs to be the information we consume. Continue reading The clickbait resistance begins today

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10 quotable quotes on communication

We don’t often connect Albert Einstein [pictured above] with insights about communications, but as one of the most brilliant minds in the last century, I think it’s fair that we at least hear him out. I often draw on minds greater than my own to help me get a point across, for if there is one truism in this world, it’s that it has all been said and done before.

So, whether you’re looking for guidance, inspiration or validation, quotes from notable communicators can be just the thing to remind you why you got into public relations and communications in the first place. Continue reading 10 quotable quotes on communication

1,000 followers and counting!

It happened! Since the end of May, I have been on a quest to attract 1,000 followers on my Twitter account before the end of the year. Now, I know that is not the loftiest, nor the most valid, goal I could be striving towards, but for someone who is still quite green in this social-media-for-personal-brand experience, it seemed like a good place to start. After all, what good is producing great content if no one is listening? Continue reading 1,000 followers and counting!

A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.

mapexpo.com.au

Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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How You Can Share Accomplishments Without Bragging

Here is a great follow-up to a recent article I posted about the benefits of tooting your own horn. I wrote about the why, and Ann has delved into the delivery. How you are perceived will depend largely on how you convey the information. Ann has a non-profit focus, but the principles apply broadly.

Ann Green's Nonprofit Blog

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We all know someone who talks too much about himself or brags about all the wonderful things she’s done.  Once this person gets going, it’s enough to make you want to flee the room.  Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy

Of course, you want to share your accomplishments, and it’s possible do it without bragging. Here’s how.

Be donor-centered

You don’t need to tell your donors your organization is great. They wouldn’t have given you money if they didn’t think highly of you.

Let your donors know they’re great because they helped you make a difference for the people or community you serve. Give specific examples.  Because of donors like you, Rachel can sleep in her own bed tonight.

All your communications should be donor or audience-centered.  One way to ensure this…

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In search of the next 250

What a ride! I am now fully three quarters of the way to my target of 1,000 followers on Twitter, and I am happy to report that I am one step above ‘quietly confident’ that I will manage to reach my goal before the end of the year.

With that said, after all that I’ve learned with this experiment, from its humble beginnings, to my midpoint achievement, it seems a bit silly to strive for a specific number of followers on any social media platform. Let alone by a specific end date. Quality must trump quantity, right? Well, that remains to be seen. Continue reading In search of the next 250

Crush your next media event

Nowhere does the modern tactics of social media smash against the solid rocks of traditional public relations strategies like the media event. Beyond the logistics of the event itself, I’m going to assume that you have a few of the basics covered: Continue reading Crush your next media event