Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed. Continue reading 5 tips for Twitter chat success
We don’t often connect Albert Einstein [pictured above] with insights about communications, but as one of the most brilliant minds in the last century, I think it’s fair that we at least hear him out. I often draw on minds greater than my own to help me get a point across, for if there is one truism in this world, it’s that it has all been said and done before.
So, whether you’re looking for guidance, inspiration or validation, quotes from notable communicators can be just the thing to remind you why you got into public relations and communications in the first place. Continue reading 10 quotable quotes on communication
There was a time, in the not-so-distant past, when paper.li was a powerful tool for those with interests and hobbies to aggregate pertinent news and social media musings from thousands of sources into a neat, tidy, and branded online newspaper. It was great! The options were plentiful, the integration with other distribution channels was seamless, and most of the content was relevant. Continue reading The slow demise of paper.li
It happened! Since the end of May, I have been on a quest to attract 1,000 followers on my Twitter account before the end of the year. Now, I know that is not the loftiest, nor the most valid, goal I could be striving towards, but for someone who is still quite green in this social-media-for-personal-brand experience, it seemed like a good place to start. After all, what good is producing great content if no one is listening? Continue reading 1,000 followers and counting!
By now I am sure many baseball fans have stumbled across the silly video of a group of young women taking selfies with their hot dogs (do the hot dogs seriously need to be involved, girls?) during the Arizona Diamondbacks vs. Colorado Rockies Major League Baseball game.
While TV announcers, Steve Berthiaume and Bob Brenly, thought the scene was quite comical, others were annoyed that these girls were consumed in their phones instead of watching Wednesday’s game.
After the footage went viral, Fox Sports and the Diamondbacks reportedly reached out to the girls, who were actually sorority sisters for Alpha Chi Omega at Arizona State University, and offered them tickets to attend another game.
Unlike many other college kids, the sorority sisters declined the tickets and wrote a statement on their Facebook page:
“Alpha Chi Omega at Arizona State University would like to thank the Arizona Diamondbacks and Fox Sports for reaching…
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For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.
Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.
In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.
It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.
In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…
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Here is a great follow-up to a recent article I posted about the benefits of tooting your own horn. I wrote about the why, and Ann has delved into the delivery. How you are perceived will depend largely on how you convey the information. Ann has a non-profit focus, but the principles apply broadly.
We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy
Of course, you want to share your accomplishments, and it’s possible do it without bragging. Here’s how.
You don’t need to tell your donors your organization is great. They wouldn’t have given you money if they didn’t think highly of you.
Let your donors know they’re great because they helped you make a difference for the people or community you serve. Give specific examples. Because of donors like you, Rachel can sleep in her own bed tonight.
All your communications should be donor or audience-centered. One way to ensure this…
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