I’m going to try something a little different this week and take a closer look at one of Twitter’s most useful and ubiquitous features, the hashtag. Specifically, I’m going to do a deep dive into one of the day’s trending hashtags to gain a better understanding of what goes viral, what it says about Twitter users as a community, and how professional communicators can apply what we’ve learned.
Today’s hashtag: #HipHopFood
This has to be one of the best I’ve seen over the last little while as it combines a couple of my favourite things. Namely, Hip Hop and food. The hashtag was started by the team at Midnight, a late night TV show on Comedy Central, hosted by Chris Hardwick.
What contributes to the virality of the hashtag, beyond the fact that it got major exposure on a cable TV show, is how accessible the content is. All you need to do is mash up a rap group with your favourite entrée. Below are just a few samples of what we saw today …
— the fishin musician (@mdabs77) December 13, 2016
— Dammit Erin (@Elm3c) December 13, 2016
— Clever Christmas Pun (@noveltythoughts) December 13, 2016
So you can see that people had a lot of fun with the concept. Also, it was entirely audience participatory. Meaning that all the content was user generated. The folks at Midnight didn’t have to create anything beyond the concept.
There are few things that the Twitterverse enjoys more than proving their cleverness with a good dose of snark. Midnight channeled their audience’s natural inclinations and started a sensation.
What hashtags have caught your eye this week? Do you follow any specific hashtags for work or pleasure? Let us know in the comments below.