The clickbait resistance begins today

OR – Jaw dropping clickbait facts that will shock you!

Whether it was the US election results, the death of Fidel Castro, or the imminent release of Rogue One, rebellion has been on my mind lately. And it got me thinking, what is there about communications that needs a revolution? Well, with the pervasiveness of fake news in a post-truth world, maybe the first battlefront needs to be the information we consume. Continue reading The clickbait resistance begins today

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4 ways to demonstrate PR ROI

Public relations is maturing into its own recognized discipline, with more formal education programs, professional associations and development opportunities. Organizations are coming around as well. PR pros are showing up more and more at the senior leadership table, able to contribute to the decision making and priority setting of the company. All good things.

But the big question mark that hangs over our heads is: how do you measure your effectiveness? Continue reading 4 ways to demonstrate PR ROI

3 communications lessons learned from Trump’s campaign

Wow. We woke up in a new world this morning. I know that I’m still the same person, and yet everything has changed. Plus, I have this big serving of crow that I need to eat for breakfast.

Trump surprised me. He surprised the media, surprised the pundits, surprised the pollsters and surprised the world as he emerged victorious at the ballot box. How did he do it? How did he cruise under the radar of the mainstream for so long and beat a system that was supposed to be rigged against him? Continue reading 3 communications lessons learned from Trump’s campaign