5 tips for Twitter chat success

5 tips for Twitter chat success

Twitter chats have been around for about as long as Twitter, but there has never been more to gain from sharing your thoughts with an engaged audience. Putting yourself out there is fantastic for your personal brand as it establishes you as a thought leader in your chosen niche, and can raise your status to industry influencer in no time. In the end, you’ll have more followers, more engagement outside the chats, and you’ll find some likeminded, interesting people to fill your feed.

So, without further ado, here are five quick tips to consider before wading into unknown territory.

Tip #1: Find the best chat for you

Twitter chat topics run the full gamut of personal and professional interests, so choose wisely. It’s easy to be overwhelmed with the options available, but it’s best to start with one that is in your wheelhouse. The more specific the chat the better. You may be in marketing, but maybe there is something in your particular industry, sector or segment that would be more relevant. Relevance is what will dictate how much you can contribute as you will have more to share.

Tip #2: Make time in the day

One drawback to Twitter chats is that they are live, in real time. That means that you have to go by their schedule and be available when the action is happening. The good news is that the ones worth being a part of are planned well in advance and give lots of notice about times, topics, guests tweeters, etc.

Tip #3: Keep track of the conversation

I highly recommend using a tool like Hootsuite or TweetDeck to keep track of everything that is going on. Simply create hashtag searches that will auto-refresh what everyone is tweeting in one stream. Plus, most will shrink any links you share to preserve the maximum number of characters for you to ask or reply to questions.

Tip #4: Keep track of the people involved

In any group, there are always going to be posters and lurkers. Posters can’t type fast enough, while lurkers read, enjoy, but rarely give back to the group. The posters will be easy to identify. They’re the ones filling your feed with information and opinions. Assess what they are sharing and follow or add them to your lists. The more you participate, the more people will do the same for you.

Tip #5: Participate!

You’ve done all this work, now it’s time to let your fingertips do the talking! Stay on topic, stay professional, and stay informed with some great conversations that will have the added benefit of increasing your potential audience.

For more on Twitter chats and the benefits of getting involved, read these interesting blogs:

If you know of some great communications, PR or marketing Twitter chats, let me know in the comments below!

photo credit: Как да използваме силата на хаштаговете в маркетинга за социални медии. Полезна статия от +Jeff Bu… via photopin (license)

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Published by

Ashley Brown, APR

I have seen and done it all, on large and small scales, including communications planning, event coordination, print production, digital presence management, media relations, and more. Bringing in an outside perspective, with an objective set of eyes to pour over your organization's communications programs is considered best practice and yields actionable results. I gather anecdotal and empirical evidence to measure and evaluate the effectiveness of your current communications programs, and make suggestions about how to improve your planning and execution processes, as well as your communications products and materials.

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