Alpha Chi Omega at ASU Channels Selfies for Good Use



By now I am sure many baseball fans have stumbled across the silly video of a group of young women taking selfies with their hot dogs (do the hot dogs seriously need to be involved, girls?) during the Arizona Diamondbacks vs. Colorado Rockies Major League Baseball game.

While TV announcers, Steve Berthiaume and Bob Brenly, thought the scene was quite comical, others were annoyed that these girls were consumed in their phones instead of watching Wednesday’s game.

After the footage went viral, Fox Sports and the Diamondbacks reportedly reached out to the girls, who were actually sorority sisters for Alpha Chi Omega at Arizona State University, and offered them tickets to attend another game.

Unlike many other college kids, the sorority sisters declined the tickets and wrote a statement on their Facebook page:

“Alpha Chi Omega at Arizona State University would like to thank the Arizona Diamondbacks and Fox Sports for reaching…

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Ashley Brown, APR

I have seen and done it all, on large and small scales, including communications planning, event coordination, print production, digital presence management, media relations, and more. Bringing in an outside perspective, with an objective set of eyes to pour over your organization's communications programs is considered best practice and yields actionable results. I gather anecdotal and empirical evidence to measure and evaluate the effectiveness of your current communications programs, and make suggestions about how to improve your planning and execution processes, as well as your communications products and materials.

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