Here is a great follow-up to a recent article I posted about the benefits of tooting your own horn. I wrote about the why, and Ann has delved into the delivery. How you are perceived will depend largely on how you convey the information. Ann has a non-profit focus, but the principles apply broadly.
We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy
Of course, you want to share your accomplishments, and it’s possible do it without bragging. Here’s how.
You don’t need to tell your donors your organization is great. They wouldn’t have given you money if they didn’t think highly of you.
Let your donors know they’re great because they helped you make a difference for the people or community you serve. Give specific examples. Because of donors like you, Rachel can sleep in her own bed tonight.
All your communications should be donor or audience-centered. One way to ensure this…
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