A picture tells a thousand words: Instagram for business

For my social media presence, I have concentrated my efforts on places like Twitter, LinkedIn and blogging. I’m feeling like it’s time to branch out, so I’m getting interested in Instagram and how it can be used for business. The following provides a great overview for those who may be on the fence.


Businesses today are very much familiar with the inner workings of all things social media. From innovating catchy hash tags on twitter to generating a mass of ‘likes’ of Facebook, most organisations have social platforms covered.

In saying this, while almost every brand appears to be on twitter or Facebook, there is one platform, that isn’t quite receiving all the attention it may deserve.

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It is time for brands and businesses to start taking the instagram platform seriously. This year Instagram announced its brand new clickable links in its multi photo carousel ads. This allows users to swipe through carousel ads to “learn more” with links that will open up a URL.

In conjunction with advertising, there are many other ways businesses can take full advantage of the Instagram platform. Effective ‘instagramming’ has the potential to significantly enhance the human qualities of your brand. Here are some tips to get…

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How You Can Share Accomplishments Without Bragging

Here is a great follow-up to a recent article I posted about the benefits of tooting your own horn. I wrote about the why, and Ann has delved into the delivery. How you are perceived will depend largely on how you convey the information. Ann has a non-profit focus, but the principles apply broadly.

Ann Green's Nonprofit Blog

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We all know someone who talks too much about himself or brags about all the wonderful things she’s done.  Once this person gets going, it’s enough to make you want to flee the room.  Imagine your donors having the same reaction when all your communications sound like one big bragfest. You don’t want to be that guy

Of course, you want to share your accomplishments, and it’s possible do it without bragging. Here’s how.

Be donor-centered

You don’t need to tell your donors your organization is great. They wouldn’t have given you money if they didn’t think highly of you.

Let your donors know they’re great because they helped you make a difference for the people or community you serve. Give specific examples.  Because of donors like you, Rachel can sleep in her own bed tonight.

All your communications should be donor or audience-centered.  One way to ensure this…

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Trinkets & Trash: A Tradeshow Survival Guide

In all my years in communications and public relations, I must have been to hundreds, if not thousands, of tradeshows and conferences. I have attended them as a delegate, as a presenter, and working the trade floor.

It’s in the booth that the rubber meets the road. That is where the comms work you’ve done around your company’s brand is proven true or false. In an instant, customers will form an opinion that will last years. If it’s a good impression, they will let a few colleagues know.  If it’s a bad experience, they will tell everyone they’ve ever met not to do business with you, then jump on social media and make sure the rest of the world is also well aware!

On that note, have a read of these handy tips for when you’ve been tasked with a major tradeshow. Continue reading Trinkets & Trash: A Tradeshow Survival Guide

Laid-back reads for PR pros

Here are some great reading suggestions from Alex Rogers. I think I’ll be visiting my local Chapters this weekend …

Alex Rodgers

Though the last thing you want to do at the end of the work day is to further immerse yourself in the field, many PR enthusiasts find the time to kick back with a good book (including myself). Below are a handful of texts I’d recommend for some light reading and learning:

  1. So You’ve Been Publicly Shamed (2015). Jon Ronson. Written by a bestselling author, Ronson delves into the world of public shaming, specifically online shaming with the explosionapril_h of online media. He does an excellent job of raising the issue of the social mob – something that has a lasting impact (tangible or psychological) on its victims. For the book, Ronson met with high-profile individuals who had been publicly shamed, including PR pro Justine Sacco (forget her story? Reminder here).
  2. Youth, Identity and Digital Media (2007). David Buckingham. You’ll have to forgive this book – one of its…

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The ABCs of why Trump matters in Canadian politics

While the election cycle in the States is in full swing over a year in advance, Canadians have bemoaned the announcement of our exhausting 11 week federal election campaign. By Canadian standards, it’s a long haul, but nothing compared to our southern neighbours.

Our top four contenders have started their stump speeches and the rhetoric is amping up after the first leadership debate, but the general feeling in the public they’re trying to convince is that it’s too early to really pay attention.

By contrast, Donald Trump is stomping all over America, and anyone in his way. In a short span, he’s been accused of racism, sexism, and a good measure of narcissism to boot. If nothing else, Trump’s no-holds-barred approach to his presidency bid has a few lessons for aspiring national leaders here in Canada. Continue reading The ABCs of why Trump matters in Canadian politics

Taking the gloves off: how to defuse a war of words

Alright, so I’m a bit off schedule this week as it was a long weekend here in Canada, and I just could not bring myself to post a half-hearted blog that would essentially be filler. So, without further ado, let’s get rolling on this week’s topic …

In public or in the boardroom, between the clearly marked borders of unethical decision making, workplace bullying, harassment, and generally not being a good person, is a blurry middle ground that many have found themselves trapped in. It was a fleeting mistake; a trivial matter that escalated out of control; a heated argument that reflects poorly on everyone involved. For simplicity’s sake, let’s call it “Unprofessional Conduct”. Continue reading Taking the gloves off: how to defuse a war of words