ted talks

3 TED Talks on communications that everyone should watch

Few things get your mind turning like a well crafted TED Talk. They are truly ideas worth spreading. This short collection represents some of the best marketing-related ideas from the past few years that are being felt in the marketplace today. Take a few minutes over the next week to watch and absorb these short presentations and get inspired before your next big communications project.

Seth Godin: The tribes we lead

Mass marketing is dead. Marketers are instead seeking their tribes. Niches, collections of people who will passionately support or advocate their products and services, are the new battleground.

Dan Cobley: What physics taught me about marketing

In this brilliant presentation, Dan makes some rather poignant observations about how brands actually perform. He takes some fundamental scientific principals and applies them to marketing in a way that is entertaining and engaging.

Seth Godin: How to get your ideas to spread

Seth is back in this video, and contends that big ideas, even if they’re terrible, will always win in the market place. It helps explain some of the success that objectively bad reality television shows enjoy! The essential element is that they’re interesting. They distract from the everyday and mundane.

Have you seen something worth sharing? Me and my tribe would love to see it, so leave a link in the comments below.

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Published by

Ashley Brown, APR

I have seen and done it all, on large and small scales, including communications planning, event coordination, print production, digital presence management, media relations, and more. Bringing in an outside perspective, with an objective set of eyes to pour over your organization's communications programs is considered best practice and yields actionable results. I gather anecdotal and empirical evidence to measure and evaluate the effectiveness of your current communications programs, and make suggestions about how to improve your planning and execution processes, as well as your communications products and materials.

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