Comms & The Bottom Line

The distinction between strategic partner and tactician is key. The best way to make sure that alternative opinions are heard is to ensure the one delivering the message (often the communications head) must have the full confidence and trust of the leadership team.

EuroBusiness Media Blog

All too often, communications directors face management teams which regard communications people as add-ons, nice-to-have but non-essential parts of the business. Now there’s proof that the right kind of communications can help a company achieve its business goals.

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Ashley Brown, APR

I have seen and done it all, on large and small scales, including communications planning, event coordination, print production, digital presence management, media relations, and more. Bringing in an outside perspective, with an objective set of eyes to pour over your organization's communications programs is considered best practice and yields actionable results. I gather anecdotal and empirical evidence to measure and evaluate the effectiveness of your current communications programs, and make suggestions about how to improve your planning and execution processes, as well as your communications products and materials.

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