3 Comms lessons from the Greek economic crisis

If you haven’t heard the news, Greece’s financial house is in chaos right now. Like a bad roommate, it’s been a mess for quite some time, and only now, when the rest of the European Union puts up eviction notices, do they realize the folly of their ways. In case you didn’t know, Greece is likely to miss its portion of the rent this month, be dropped from the Euro Zone, and revert to the drachma. Faced with the prospect of losing all their money, Greek citizens have taken to the banks to pull every last Euro in fear that the drachma will be worthless within minutes of being issued, prompting the banks and local stock exchange to shut down today. Suffice it to say, hard times are ahead.

So what can we, as professionals with a responsibility for crises communications, take away from this debacle? Continue reading 3 Comms lessons from the Greek economic crisis

3 Twitter experiments to grow your followers

I’ve hit another critical milestone this week, reaching over 500 Twitter followers in just over a month’s time. I’m tracking well ahead of my projected timeline, attempting to reach 1,000 followers by the end of December 2015.

In the beginning, the growth was exponential, and I thought that I might really overachieve on my target, but recently that growth has leveled off a bit. Now is a good time to take stock in my progress and make some revisions for the way forward. When I reached 100 followers I did a quick recap of that experience, and I think another batch of learnings is in order. Continue reading 3 Twitter experiments to grow your followers

4 steps to make the most of your LinkedIn profile

UPDATE: This article is now also available as a Slideshare!

Whether you’re looking to land your first job, a new job, or start a new business, LinkedIn is the place to be to establish your professional digital presence. It is the leading social media platform to connect with your colleagues, showcase your work experience and accomplishments, learn from prominent influencers in your industry, and publish your own updates and long-form posts to raise your profile.

Many know the basics of setting up their social media profiles, but here are a few lesser known tidbits that could help you reach your goals or put you over the top: Continue reading 4 steps to make the most of your LinkedIn profile

Comms & The Bottom Line

The distinction between strategic partner and tactician is key. The best way to make sure that alternative opinions are heard is to ensure the one delivering the message (often the communications head) must have the full confidence and trust of the leadership team.

EuroBusiness Media Blog

All too often, communications directors face management teams which regard communications people as add-ons, nice-to-have but non-essential parts of the business. Now there’s proof that the right kind of communications can help a company achieve its business goals.

Read more

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The tweet heard around the world

I had an incredible moment the other day. It was a revelation, really. It was all about communication and the idea of convergence that got me all excited. It began on Twitter, led me to a website, came back to the Comm n’ Sense blog, and ended up back on Twitter.

It left me feeling like there was a world of opportunity being left unexplored. It was one that defeated the 140 character limit, defeated the six second video limit, and differentiated a pair of insightful social media and design gurus from a sea of competition. Continue reading The tweet heard around the world

The road to success is paved with templates

Now that you’ve completed your strategic communications audit, you’ve likely discovered a few deficiencies that you’re in the process of figuring out how to handle.

One of the possible culprits is your brand’s consistency – or its inconsistency, to be more accurate. The look and feel of your organization does not begin and end with its public facing materials. For your brand to truly grow and flourish, it must be lived throughout the organization, in every conceivable incarnation, including your internal documents. Continue reading The road to success is paved with templates

4 things I’ve learned from my first 100 Twitter followers

It’s been a grand total of three weeks since I took my first deep dive into social media, Twitter specifically, with any sort of concerted effort. Not long enough to pretend I know it all, but enough time to say that I’ve learned a few things that are worth sharing. Continue reading 4 things I’ve learned from my first 100 Twitter followers